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Rest Before the Revenue: Why I Schedule Mental Health Days Into Every Launch

Updated: Jun 25

Introduction: Rewriting the Hustle Culture Script

Let’s be transparent and real here —I love what I do. Designing websites and creating standout graphics for small businesses is a dream job. But loving your work doesn’t mean pushing through exhaustion every time you’re gearing up for a launch. Early in my entrepreneurial journey, I believed that being overwhelmed meant I was doing it “right.” Now? I believe in something entirely different: rest before the revenue.



Rest Before Revenue  Why I schedule Mental Health Days into Every Launch

That’s why, yes, even in the middle of client launches, I unapologetically schedule mental health days. Here’s why it’s not just self-care—it’s smart business.


📌Key Takeaways

  • Taking mental health days during high-stress projects improves productivity and clarity.

  • Burnout is not a sign of dedication—it’s a warning sign.

  • Planning rest into your launch calendar leads to smoother workflows and stronger results.

  • Self-care practices like journaling, walking, and screen-free time are vital tools—not luxuries.

  • Protecting your mental health ultimately protects the quality and longevity of your business.


The Entrepreneurial Pressure Cooker

When you're the designer, developer, marketer, and client liaison all in one, it’s easy to fall into the trap of doing everything, all the time. Especially when a client’s launch date is looming, pressure mounts. But I've learned that without protecting my own bandwidth, the quality of my work—and my client relationships—can suffer. Mental health days for entrepreneurs are essential, not optional.


Burnout is Not a Badge of Honor

I’ve experienced burnout so intense I couldn’t look at my screen without feeling sick. It doesn’t matter how passionate you are—if you don’t avoid burnout during product launches, you’ll eventually crash. Now, I schedule recovery time into my project timelines before I feel the effects. It's not laziness—it's planning.


The Launch Doesn’t Have to Break You



a woman and 2 men running throug a mountain pass demonstrating a marathon run.

These days, I treat each launch like a marathon, not a sprint. That means structuring my workflow with white space—days where I can decompress, reset, or even do nothing. This helps me manage stress during a business launch and come back more present and prepared. Funny enough, my projects go smoother because I take breaks, not despite them.


The Productivity Paradox

Here's what people forget: your brain is part of your business. If it's fried, everything suffers. Research—and my own experience—show that breaks increase creativity, focus, and long-term output. I've seen the benefits of mental health days at work firsthand. My designs are sharper. My turnaround time is better. My communication is clearer.


My Go-To Self-Care Practices During High-Stress Times

During heavy project weeks, I block off one day a week for “non-production.” That might mean taking a walk, reading design magazines, journaling, or organizing my office space. These self-care practices during high-stress periods aren’t indulgent—they’re restorative. They refill the well so I can pour back into my work.


Mental Clarity = Business Clarity



photo of a brain with different business icons around it. Demonstrates that mental clarity is equal to business clarity.

Some of my best business ideas have come during a break. Stepping away lets me return with fresh eyes and renewed clarity. I genuinely believe mental health improves business performance, because when I feel better, I create better.


Redefining Productivity Through Wellness

For me, being productive means hitting deadlines and maintaining peace of mind. It's about balancing productivity with emotional wellness and modeling a more sustainable work culture. Hustle is part of business, but rest is part of leadership.


Tips for Online Creators and Entrepreneurs

Want to try this? Start by blocking off one “mental health window” per week. Communicate realistic timelines to your clients. Use tools like Trello or Wix to visualize your workload. Most importantly, check in with yourself. These mental health tips for online business owners aren’t fluffy—they’re foundational.


A Vision for Sustainable Success

Burnout isn’t just uncomfortable—it’s expensive. Missed deadlines, subpar work, strained client relationships… the cost is high. That’s why I build in space, take breaks, and create sustainable business habits for long-term growth. Because if I’m not well, my business won’t be either.


So, if you’re a fellow solopreneur, freelancer, or small business owner, don’t wait for the crash. Protect your peace, prioritize your health, and watch your business flourish because you rested—not in spite of it.

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How I Can Help

I offer a visual brand identity service that includes creating a comprehensive brand style guide for your small business that incorporates both contextual and visual brand elements that align with your current and future strategic goals. My background, experience, and education in small business administration, internet marketing, leadership and management enable me to encompass the big picture for small businesses. Is it time to create or evaluate your online presence? Then check out my visual brand identity service and let's work together.

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