Small Business Solutions
Website Designs
Whether this is your first journey in having your own personal space online or you need a redesign for your small business website, I would love to help you. My goal is to provide you with a website that is functional, fits your strategic business goals (both current and future), and is easy for your user to navigate.
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You may have seen many website builders that state "Create your own website; it is easy" but they don't tell you about the aspects that must work together to create income for your business.
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Check out the 2 different website packages I offer to see exactly what is included in each package. You may just be starting your small business and need the micro website package. Or maybe you have outgrown your current website. Either way, I design websites with your current goals in mind as well as leave room for the expansion of your business.
Information architecture is the practice of organizing the information and content on a website for three reasons:
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To make it easy for customers to find what they are looking for on your site
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To allow search engines to crawl your website in a manner that leads to better search engine results
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To guide your users to the call-to-actions you want them to see
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See why small businesses need a website and how it can assist you in reaching your strategic short and long-term business goals.
Some of the reasons that social media marketing campaign graphics are recommended include:
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Recognition in busy feeds – Familiar visuals make you easy to spot and remember.
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Trust through consistency – A steady look and message signals reliability and professionalism; consistent branding is linked to measurable revenue gains.
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Higher engagement – Clear, eye‑catching images encourage likes, saves, and clicks; photo-led posts can dramatically outperform text-only updates.
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Message clarity – Designed layouts guide the eye: headline → benefit → CTA.
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Better campaign performance – Cohesive sets of posts keep promotions memorable across days/weeks.
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Time savings – A reusable visual system reduces decision fatigue and speeds publishing.
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Improved conversion path – When social visuals match your website, visitors feel confident to inquire or buy.
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I can help you achieve all of these benefits. You’ll receive ready‑to‑post files that keep your feed consistent across weeks—not just one-off posts. Headlines are clear, benefits are easy to skim, and calls‑to‑action are built in so your message doesn’t get lost. If you prefer to make small edits later, I can provide editable templates that preserve your brand rules while letting you update text and dates quickly.
Social Media Marketing Campaign Graphics
Bring your brand to life on social. If your website and visual identity are the foundation of your business, your branded social media graphics are how customers see and remember you every day. I design custom, on‑brand graphics for campaigns, launches, product spotlights, events, hiring, and seasonal promotions—so every post looks polished, purposeful, and consistent with your website.
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Your audience scrolls fast. Branded campaign graphics make your business recognizable at a glance and move people toward the next step—visit your site, book a consult, or call. I design cohesive sets that mirror your website and brand style so every post feels intentional and professional. Each set is planned around your goal (launch, seasonal offer, event, or service spotlight), then produced in the sizes you need for Instagram, Facebook, LinkedIn, Pinterest, and YouTube covers or Stories.
Need a website refresh first? → Full Website Package » | Micro Website Package »
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Ensure your site stays fast and secure → Website Maintenance »
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Create or refine your brand look → Visual Brand Identity »
Visual Brand Identity
Branding is how you choose to articulate who your company is in the market. Creating an effective brand image will give you a competitive edge in the marketplace by increasing trust in your company, showing your customers how you differ from your competitors, and creating a communication network that facilitates positive customer service and happy employees.
Your brand image combines your "brand personality" and "brand identity". If your small business were a person, "brand personality" strategizes how a brand would behave (or act) in the market, and "brand identity" visualizes (or looks) this strategy, which in turn, results in developing an overall brand image.
You WILL have a brand image in the marketplace whether you want to or not. This, in part, is due to technological advances allowing everyone to have a voice online. So you might as well create an original and accurate reputation for your business right from the beginning. Having a brand style guide that incorporates both parts of your brand image is key. I use a process that does just that!
Let me help you create or advance your brand strategy by combining your current and future strategic business goals with all the visual concepts housed in a brand style guide. I break branding down to include both the contextual and visual. Contextual branding includes your mission and vision statements as well as your company values and emotions. Visual branding includes logo, colors, fonts, images, and icons.
See the process I use for creating a visual brand identity for small businesses by clicking the button below and then give me a call or schedule a FREE 1 hour consult.
Maintenance also includes making sure your site is mobile-friendly and easy to navigate, both of which are significant factors for SEO. If your pages don’t display well on smartphones or tablets, visitors will leave quickly, signaling to search engines that your site might not be relevant. In layman’s terms, a poorly maintained site sends warning signals to Google that users aren’t finding what they need, which can push your ranking lower. Ensuring all elements—from images to buttons—are optimized for fast loading and smooth interaction protects your search ranking and improves customer satisfaction. Think of ongoing maintenance as safeguarding your online reputation. Hackers often target outdated sites, which can lead to embarrassing security breaches or harmful malware injections. Keeping everything patched and protected shows both users and search engines that your site is trustworthy.
Lastly, keeping a close eye on analytics and site performance data helps you understand where to improve. If a specific page is slowing down due to large images or outdated code, fixing it can immediately boost your site’s speed and SEO potential. Likewise, noticing a spike in error pages or drop in traffic can alert you to technical issues before they become huge problems. In the end, consistent website maintenance is about staying proactive and making sure your site remains healthy, secure, and easy to find online.
Website Maintenance & Updates
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An important aspect of maintenance is fresh content, which signals to search engines that your website is relevant and worth showing to potential visitors. By adding new blog posts, updating product pages, or refining your landing pages, you demonstrate you’re active and attentive—attributes that make search engines view your site as more authoritative. Regularly updating keywords, meta descriptions, and internal links also helps search engines better understand what your pages are about. This means they’re more likely to serve your content to the right audience at the right time.
Check out a more detailed description of website maintenance or look at my website maintenance packages. Decide which your small business needs and then reach out! Don't know which package you need, reach out and I will be happy to help you.
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