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Brand Font & Color Library

In many ways, technology has created a whole new world for us. The internet and social media have changed the dynamic between customers and companies. Small businesses do not prosper today using corporate entity dictating terms because now if we, as a society do not feel as though we have been heard, we can easily get on the internet and take our business elsewhere. No longer are the days when the customer has no voice. Social media has given everyone a voice so loud that modern companies have had to rethink their marketing direction. Companies now realize and understand the critical importance of a brand image.

I'll explain using a little psychology. Think about how humans interact with each other. Have you ever noticed sometimes, when you meet someone, that you just "click" right away? That is an innate ability our brains have in recognizing other humans that share characteristics and traits similar to our own. In other words, we like their "personality". On the other hand, each human has a "physical" type that we are attracted to as well. Using this premise; we, as humans, combine the way someone "looks" and the way they "act" to form friendships and relationships. We decide who we are going to give our loyalty to and spend time around. This combination of "looks" and "acts" is the definition of a brand image.

Brand Personality


Brand Identity

Brand personality is one of the key features of developing a brand image. Businesses' used to call this concept "relationship building". The way small businesses in the past gained loyal followers was by doing business face-to-face in which case they could convey the characteristics and behaviors that made their company who it was. Customers, in turn, were able to relate to the business' "personal characteristics and traits" thus creating repeating customers who promoted the business by word of mouth. The internet created a system where small businesses' could no longer depend solely on this.


"Brand personality" and "brand identity" are two interconnected tools that help in developing a desired brand image in the market. While "brand personality" strategizes how a brand would behave (or act) in the market, brand identity visualizes (or looks) this strategy, which in turn, results in developing a brand image.

There are many ways to come up with a brand personality. One way to develop a brand image is to use seasonal brand personalities. Each of the four seasons is broken down into particular characteristics and traits of a brand as well as a distinct "look" of each season.


I will give a summation of each of the season's personalities and looks below. For the micro-website design & development package, you can use this information to choose the season that most resonates with your company's mission, vision, goals, and brand image. I have created sample season personalities in collage form to allow you to "see" the personalities more clearly. Remember you will choose a font pairing and color theme that you would like me to use on your new website. When choosing the font, you don't have to stay with the colors on that collage. Feel free to pick color themes that match your style




  • Step 1 - New Project Information Form
    To start our journey, I ask that you complete the new project interview form. This form is important in making sure we are a good fit for one another. The new project form will not take a lot of time as it includes questions and topics that I am sure you have already thought about before you began your search for a website, branding, or graphic design services. The form also gives you the opportunity to list any questions you may have for me. I will let you know if I cannot meet all of your wants, goals, and needs. My goal of being authentic and transparent includes that we do not waste each other's time and resources. You can see more of my brand promise to evaluate if you think we will be a good match. You can also check out my portfolio so you can see some of my past design creations.
  • Step 2 - Website Strategy & Discovery Meeting
    After this brief initial phone consultation, and we have mutually agreed to move to the next phase, we will schedule an hour or so website strategy & discovery meeting to be done virtually or at a place convenient for you. I will send you the meeting form to fill out before our scheduled time as this meeting is very important. I will take the time to get to know you, your vision, and your goals by asking the right questions. Items discussed during this time include: Verification of your business objectives, competitors, and target market audience Prioritization of client project goals Examination of design and marketing considerations Determination of the project scope, content, website sections, and pages Discussion of the features/technologies to be used on your website Explanation of client responsibilities The decision of additional add-ons for the project Discussion of any other client considerations or concerns
  • Step 3 - Personalized Proposal and Statement of Work
    Because there are many variations and features to consider for website design and development, after the website discovery & strategy meeting, I will create a personalized client website proposal and price for you. The website proposal will include succinct objectives for the website project and review of the 3 phases with all deliverables used and created for website design and development. The proposal will also discuss the project management and communication process and information about ongoing support services offered. Finally, there is the personal estimated project duration and budget. Because of my attention to detail and streamlined process, this personalized proposal will be presented to you in a follow-up meeting. I believe in educating my clients and transparency in communication to relieve any concerns you may have from start to finish. If you agree with the proposal, I will create a personalized statement of work and email it to you for review and signature. The statement of work includes the website project and phases summary, each of the three project phase overview with rounds, revisions and deliverables explained along with the budget for that phase. The website design and development scope and a checklist for what is and is not included in this project are clearly defined. Project duration and budget are listed along with payment terms and the invoice schedule. Finally, there is the statement of work acceptance and signature page as well as legal terms and conditions.
  • Step 4 - Setup and Training
    Once I have received the signed statement of work from you, I will then set you up in the accounting and project management software and apps used. This is when I provide training in project management software. The extent depends on your familiarity with Google Apps and Flowmapp.
  • Step 5 Phases 1-3 of Website Design & Development
    By this step, you will understand each phase I use for website design and development and will know when each of the deliverables will be sent to you by communication through the project management apps used. Training for the Wix CMS platform is done at the end of step 5. I focus on customer service and flexibility, and I am available to you through email, video conferencing, chat, phone, and Google Apps project management system during this time.
  • Step 6 - Project Closure Meeting
    I want to ensure that you are fully satisfied. The project closure meeting is a great opportunity for me to get feedback on your website as well as the process I used for design and development. I am always striving to improve and your feedback means the world to me. I believe that successful projects are based on a collaborative effort between the designer and the client. I strive to provide a concierge level of service where my clients trust my process, leave the details to me, and have an experience that compels them to tell others about me.

Colors and Fonts for Each Brand Season

Click each season personality below to see the visual elements that go with each personality

Which Season Matches Your Company Values?

I would love to know so go ahead, fill out the new project form and let's get started working together! Do you have some questions first? Then schedule a FREE 1 hour phone consultation.

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